Strategic Plan 2018-2020

Founded in 1969, VocalEssence has decades of history as one of the world’s premier music organizations. While mindful of our global influence, we recognize the power of singing together, and routinely pioneer ways to strengthen Minnesota’s singing community.

In our 50 year, we celebrate our recognition not only locally and regionally, but nationally and internationally for innovation, leadership, and advancement of this art form. Within the strength of our position as a leader in this field, our challenge is to remain relevant and responsive within the rapidly changing demographic landscape.

This Strategic Plan is reflective of these times of change and the exciting opportunities before us. It reflects new organizational directions and tests new strategies around program development and constituent engagement. It sets us on a course of strategic experimentation, learning, and adaptation to ensure our future and enhance the lives of thousands of people in our community and beyond.