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Press Release

Whether You’re An Anna, Elsa, Sven, or Olaf, You’re Invited to Join VocalEssence for Costumed Sing-Along Fun!

FOR IMMEDIATE RELEASE

CONTACT:
Jennifer Weismann
612-716-0556
Jennifer@owl-marketing.com

WHETHER YOU’RE AN ANNA, ELSA, SVEN OR OLAF, YOU’RE INVITED TO JOIN VOCALESSENCE FOR COSTUMED SING-ALONG FUN!

Members of the VocalEssence youth choir Singers Of This Age will lead all lovers of “Frozen” 
in a sing-along movie screening at the American Swedish Institute —Feb. 2

            MINNEAPOLIS — Nov X, 2018— Local choral and community-building nonprofit VocalEssence is warming up a chilly February Saturday with a costume contest and two sing-along screenings of the hit movie Frozen in a partnership event with the American Swedish Institute on February 2, at 10 a.m. & 3 p.m.

It will be a weekend of make-believe and wonder as kids dress up as their favorite characters and proudly show off their outfits; meet Elsa and Anna for keepsake photos and autographs; watch Frozen and sing with the members of the VocalEssence youth choir, Singers Of This Age; explore the Turnblad Mansion (close enough to a castle!) and take memorable pictures in its magical background; and get creative with a snowflake crafting project.

Images are available here.

The VocalEssence Frozen Movie Sing-Along will take place in Larson Hall, at the American Swedish Institute in Minneapolis on February 2. The first event runs from 10:00 a.m. to noon. The second runs from 3 p.m. to 5 p.m.

The event is part of the new VocalEssence Family Series, an effort by the nationally-renowned performance and education organization to reach new audiences in its 50th season. All five Family Series concerts are free for children and young people ages 0-17 with the purchase of an adult ticket. Adult tickets to Family Series events are $15 if purchased individually, or $10 as part of a  Family Series Subscription to three or more events. Ticket holders receive free admission to the ASI mansion and museum.

“Singing is a pathway to so many positive experiences—it helps us work through our fears and regrets like Elsa the Ice Queen does when she resolves to “Let It Go,” or express our craving for connection like when the sisters sing “Do You Want to Build a Snowman?” said G. Phillip Shoultz, III, VocalEssence associate conductor.  “Our Family Series Sing-Along lets kids get fully into character by dressing up, and the dramatic surroundings of the Turnblad Mansion at the American Swedish Institute add to the immersion. We want to treat families to a day of fun they’ll remember every time they rewatch Frozen, and in a few years, some of them will be old enough to join our Singers Of This Age youth choir themselves. By making admission to Family Series events free for children and by providing transportation, meals, free arts enrichment activity tickets, and uniforms for the singers in our youth choir, we’re breaking down financial barriers and extending the reach of VocalEssence to more of our local community.”

VocalEssence, called “one of the irreplaceable music ensembles of our time” by Dana Gioia, past chairman of the National Endowment for the Arts, impacts thousands of students, singers, and composers each year through its initiative programs, contests, and support for innovative art. VocalEssence was founded in 1969 and has debuted more than 300 commissions and 500 world premieres. For more information, visit www.vocalessence.org.

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