VocalEssence Strategic Plan 2022-2025
STRATEGIC IMPERATIVE 1: EXPAND THE INFLUENCE OF CHORAL MUSIC
Purpose: Emergence of mission-driven singing ensembles and new performance models introduces competition for singer recruitment/retention and audience growth.
STRATEGIC IMPERATIVE 2: BRIDGE SOCIETAL DIFFERENCE
Purpose: Conscious development of equitable opportunities in our society serves as a catalyst for new conversations about how to address disparities.
STRATEGIC IMPERATIVE 3: ENSURE SUSTAINABILITY
Purpose: Respond to generational shifts in donor priorities in the areas of social justice, inclusion, access, and equity.